Privacy Policy

The protection of your personal data is important to us.

It goes without saying that we, Wirtschaftsförderung Land Brandenburg GmbH, Babelsberger Straße 21, 14473 Potsdam, e-mail address, as the provider of this website and the responsible party pursuant to Art. 4 No. 7 EU Data Protection Regulation ("DS-GVO"), comply with the applicable data protection regulations, in particular the DS-GVO. It is a matter of course for us to handle your personal data responsibly. In the following, we would like to explain to you how we use your personal data, for what purposes and in what way we process this data and what rights you are entitled to.

Data Protection Officer
If you have any questions about data protection, please feel free to contact the WFBB's data protection officer at the following e-mail address: or by post with the addition of "Data Protection Officer".

Personal data
If you visit our website for information purposes only, we automatically process certain information in so-called log files, such as your IP address. This is necessary for the website to function properly and to pursue our legitimate interest in maintaining the stability and security of the website. The legal basis for this processing is Art. 6 (1) lit. b and f DS-GVO. Error log files are deleted every 7 days and access log files every 14 days.

We only process personal data such as your name, postal address, e-mail address or other contact details if you have entered them on the website and transmitted them to us and if such processing is legally permitted or covered by your consent.

The use of certain services on our website, such as registration forms, enquiries, online applications or registration for our newsletter, makes it necessary to collect, process and use personal data. In this case, we take the requirement of data minimisation seriously. For each of these services, we inform you at the appropriate place on our website about the purpose for which we process the personal data.

If you register for the WFBB newsletter, we will process the data you provide with your express consent on the basis of Art. 6 (1) lit. a DS-GVO in order to send you our newsletter. The provision of your e-mail address is required, all other information is voluntary. The revocation of your consent and thus the unsubscription from the newsletter is of course possible at any time with effect for the future. Please contact us by e-mail or post or click on the link in our newsletter. You can find more information about the sending of newsletters by us below.

The personal data collected in the course of using our website will not be passed on to third parties or transferred in any other way unless we are legally entitled or obliged to do so (e.g. for law enforcement purposes) or you have given us your consent to do so. If you contact us with an enquiry, we will process your name and email address solely for the purpose of processing your enquiry and contacting you in this regard. The legal basis for this is Art. 6(1)(b) DSGVO. All other information is voluntary and will only be processed on the basis of your consent in accordance with Art. 6 Para. 1 lit. a DSGVO.

External service providers that we use to operate the website or to handle certain services on our website process personal data exclusively on our behalf and are contractually obliged to comply with the applicable legal provisions on data protection and data security. They are not considered third parties in the sense of data protection law.

We are supported in the implementation of our website by Labor3 Kommunikation + Design Wolfgang Schneider e.K. and Host Europe GmbH.

Image and sound recordings
During events, images and sound recordings may be made and published for the public relations work of Wirtschaftsförderung Land Brandenburg GmbH or location marketing. The legal basis for this processing is Art. 6 para. 1 lit. f DSGVO. If you do not consent to the recording and publication of these images and sound recordings in the event that they concern you personally, please notify the photographer or the event organiser.

Google Analytics
The WFBB website uses Google Analytics, a web analytics service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (hereinafter: Google).
Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of our website is usually transmitted to a Google Inc. server in the USA and stored there.

However, by activating IP anonymisation, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. In addition, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available at the following link

We use Google Analytics to analyse and regularly improve the use of our website. The statistics obtained enable us to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data are transferred to the USA, Google has submitted to the EU-US Privacy Shield, The legal basis for the use of Google Analytics is Art. 6 para. 1 p. 1 lit. f DS-GVO. For more information on the terms of use and data protection of the third-party provider Google Dublin, Google Ireland Ltd; Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001, please see the following links:
User Terms
Overview of data protection
Privacy policy 

Google Maps
This website uses the Google Maps API, a map service provided by Google, to display an interactive map. By using Google Maps, information about your use of this website (including your IP address) may be transmitted to and stored by Google on servers in the United States. This occurs regardless of whether Google provides a user account via which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not wish your data to be associated with your Google profile, you must log out before activating the button. Google stores your data as usage profiles and uses them for the purposes of advertising, market research and/or designing its website in line with requirements. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right.

An adequate level of protection of your data in the USA is ensured by the fact that Google is certified under the EU-US Privacy Shield. Data processing by Google Maps on our website is based on Art. 6 (1) lit. f DS-GVO. By using Google Maps, we pursue our legitimate interest in enhancing your user experience and optimising our website.

You can find more detailed information on data processing by Google in Google's data protection information, which you can access at You have the option of deactivating the Google Maps service in a simple manner and thus preventing the transfer of data to Google: To do so, deactivate JavaScript in your browser. Please note, however, that you will not be able to use the map display in this case.

Social media plug-ins
We integrate recommendation buttons, so-called social media plug-ins, from social networks into our website. We currently use the following social media plug-ins: Facebook, Google+,Twitter, Xing , LinkedIn and YouTube. We use the so-called two-click or Shariff solution. With Shariff, you can use social media and protect your privacy at the same time, because when you visit our site, no personal data is initially passed on to the providers of the plug-ins.

You can recognise the provider of the plug-in by the mark on the box above its initial letter or logo. By using the Shariff button, we enable you to communicate directly with the provider of the plug-in. Only by clicking on the Shariff button is direct contact established between you and the plug-in provider. Only then does the provider receive the information that you have accessed the corresponding website of our online offer and the following data is transmitted: IP address, date and time of the request, time zone difference to Greenwich Mean Time, content of the request, access status / HTTP status code, amount of data transferred in each case, website from which the request comes, browser, operating system and its interface as well as language and version of the browser software. Shariff thus prevents you from leaving a digital trail on every page you visit and improves data protection. In the case of Facebook and Xing, according to the respective providers in Germany, the IP address is anonymised immediately after collection. By activating the plug-in, personal data is therefore transmitted from you to the respective plug-in provider and stored there (in the case of US providers, in the USA). Since the plug-in provider collects the data in particular via cookies, we recommend that you delete all cookies via your browser's security settings before clicking on the greyed-out box. Further information is available here. We have no influence on the data collected and data processing procedures, nor are we aware of the full extent of the data collection, the purposes of the processing, the storage periods. We also have no information on the deletion of the collected data by the plug-in provider. The plug-in provider stores the data collected about you as a usage profile and uses this for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (also for users who are not logged in) for the display of needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. Via the plug-ins, we offer you the opportunity to interact with the social networks and other users so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 para. 1 p. 1 lit. f DS-GVO.

The data transfer takes place regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in to the plug-in provider, the data we collect is directly assigned to your account with the plug-in provider. If you click the activated button and, for example, link to the page, the plug-in provider also saves this information in your user account and shares it publicly with your contacts. We recommend that you log out regularly after using a social network, but especially before activating the button, as this will help you to avoid an assignment to your profile with the plug-in provider. For further information on the purpose and scope of data collection and its processing by the plug-in provider, please refer to the data protection declarations of these providers provided below.

There you will also receive further information on your rights in this regard and setting options for protecting your privacy. Addresses of the respective plug-in providers and URL with their data protection notices:

Google Inc, 1600 Amphitheater Parkway, Mountainview, California 94043, USA - - Google has submitted to the EU-US Privacy Shield,
Twitter, Inc, 1355 Market St, Suite 900, San Francisco, California 94103, USA - - Twitter has submitted to the EU-US Privacy Shield,
Xing AG, Gänsemarkt 43, 20354 Hamburg, DE -
LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA - - LinkedIn has submitted to the EU-US Privacy Shield, Youtube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA - -
Youtube is a service of Google Inc. and thus also subject to the EU-US Privacy Shield,

We make every effort to make visiting our website attractive. Therefore, we use "cookies" to enable the use of certain functions. These are text files that are stored on your computer and enable an analysis of your use of the website. For example, information is collected on the operating system, the browser, your IP address, the website you previously visited (referrer URL) and the date and time of your visit to our website. The data is collected and stored exclusively in pseudonymous form and so-called usage profiles are created under a pseudonym. The data is not used to personally identify the visitor to this website and is not merged with data about the bearer of the pseudonym.

Of course, you can also view our website without cookies. However, most browsers accept cookies automatically. You can prevent cookies from being saved or have your browser warn you before a cookie is saved by setting your browser preferences accordingly. You can find more information about these functions in the help menu of your browser. However, you may only be able to use some of our website functions, pages or parts thereof to a limited extent or not at all if you exclude the use of cookies.

Notice and data security
We use up-to-date technical and organisational measures to secure our website and other systems against loss, destruction, access, alteration or distribution of your data by unauthorised persons. You should always keep your access information confidential and close the browser window when you have finished communicating with us, especially if you share a computer with others.

Your information transmitted to us via our website is encrypted during electronic transmission and always treated as strictly confidential.

Deletion and storage periods
Our aim is to process your personal data only to the minimum extent possible. We will only store your personal data for as long as it is necessary to fulfil the purpose for which it was originally collected and, where applicable, for as long as required by law.

Your rights
You have the following data protection rights, depending on the circumstances of the specific case:

To request access to and/or copies of your personal data. This includes information about the purpose of the use, the category of data used, its recipients and persons authorised to access it and, if possible, the planned duration of data storage or, if this is not possible, the criteria for determining this duration.
request the rectification, erasure or restriction of the processing of your personal data insofar as their use is unlawful under data protection law, in particular because (1) the data are incomplete or inaccurate, (2) they are no longer necessary for the purposes for which they were collected, (3) the consent on which the processing was based has been revoked, or (4) you have successfully exercised a right to object to data processing. In cases where the data is processed by third parties, we will forward your requests for rectification, erasure or restriction of processing to those third parties, unless this proves impossible or involves a disproportionate effort.
refuse consent or - without affecting the lawfulness of the data processing carried out prior to revocation - revoke your consent to the processing of your personal data at any time.
Not to be subject to a decision based solely on automated processing which produces legal effects concerning you or similarly significantly affects you.
To request the personal data relating to you that you have provided to us in a structured, commonly used and machine-readable format and to transfer this data to another controller without hindrance from us. You may also have the right to request that we transfer the personal data directly to another controller, where technically feasible.
Take legal action or contact the relevant supervisory authorities if you believe that your rights have been infringed as a result of the processing of your personal data not complying with data protection law.
In addition, you have the right to object to the processing of your personal data at any time, provided that we are processing your personal data in pursuit of our legitimate interests and there are grounds based on your particular situation.

You may (1) exercise the above rights or (2) ask questions or (3) lodge a complaint about our processing of your personal data by contacting us as described above.

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