Promoting regional value chains
The Prignitz Ruppin Regional Initiative (e.V.) has set itself the task of bringing regional products to the forefront of the catering and tourism sectors, as well as into the daily lives of people in the region. Since then, over 55 businesses, farmers and associations have joined the initiative as members, sourcing their raw materials, goods and intermediate products from the region or from other members of the initiative. All businesses are linked to at least three other regional companies and work closely together.
The initiative strives to strengthen value chains and fill gaps through new partnerships. The aim is to raise awareness of regional produce both locally and in the Berlin/Potsdam and Hamburg conurbations through targeted marketing campaigns. The aim is to strengthen and promote regional economic cycles.