The city of Cottbus/Chóśebuz lies at the heart of one of Germany’s most promising regions, Lusatia, which, buoyed by the Structural Strengthening Act, is on the cusp of major economic upheaval. Over the coming years, it will be crucial to attract suitable skilled personnel to the institutes, academic departments, industries and public authorities to be established in the city of Cottbus, and to promote the quality of life in Lusatia. The campaign ‘BOOMTOWN COTTBUS – YOUR JOB IN A LUSATIA ON THE MOVE’ highlights opportunities in the most dynamic areas of development with a forward-looking focus on skilled workers, whilst showcasing strong partners. Alongside this, the campaign highlights BOOMTOWN’s unique selling points beyond just job prospects, because with its urban mix of cultural, sporting and educational opportunities, combined with a natural living environment, short distances and close links to Dresden and Berlin, BOOMTOWN offers a genuine alternative for skilled workers from metropolitan regions who are ‘tired of city life’ and for those who once left the area.